Enter

SQUADRA Group

is the combined strength
of 
four expert companies,

each leader in its sector, providing tailored support to major actors in sports and entertainment across France and Europe. This unique collaboration allows us to create unforgettable experiences that enhance audience engagement and loyalty, while amplifying the emotional impact of each project.

B2B MARKETPLACE
Network Engagement
Incentive Solutions
Digital Brand Platform

For nearly 30 years, Applewood has been supporting businesses in network engagement through innovative strategies and a selection of corporate gifts.

With our B2B Marketplace featuring over 220 renowned brands, we provide comprehensive and tailor-made solutions. Designed to maximize engagement, these solutions deliver real added value by precisely addressing the strategic challenges of your business.

merchandising
Consulting Partner
Emotional Connection
Brand Enhancement

M2A positions itself as a leader in the field of merchandise for fans and followers, with recognized expertise in the sectors of Sports, Entertainment, and Corporate.

As a consulting partner, our ambition is to enable our clients to capitalize on the emotions generated in their audience by creating a strong connection. We are committed to transforming these interactions into business opportunities while enhancing our clients’ brand potential.

NEW AGE LOGISTICS
Innovation
Automated Flow Management
Eco-friendly Warehouse

Located near Rouen, just 1 hour from Paris, Logistics Services has a 3,500 m² warehouse and positions itself as a key player in the logistics of tomorrow.

We offer agile and eco-friendly solutions, perfectly tailored to the needs of the B2B and B2C sectors, including secure management of luxury products.

FAN EXPERIENCE
Fan Connection
Animations digitales
Data management

Luckysit supports you in designing your “Global Fan Experience” strategy by offering captivating digital experiences that entertain your audiences.

We transform waiting times into real drivers of engagement and value for your community. Through our gamification approach and optimized data management, we collect information that maximizes interaction, creates unforgettable moments, and enhances the value of your audience while deepening your customer insights.

MANAGEMENT TEAM
Franck DUPIRE
Sales Director
Olivier DUC
Managing Director
Arnaud GARAND
Supply Chain Manager

Mathieu ADDO
Sales Director