SQUADRA Group

is the combined strength
of 
four expert companies,

For nearly 30 years, Applewood has been supporting businesses in network engagement through innovative strategies and a selection of corporate gifts.

With our B2B Marketplace featuring over 220 renowned brands, we provide comprehensive and tailor-made solutions. Designed to maximize engagement, these solutions deliver real added value by precisely addressing the strategic challenges of your business.

M2A, 25 years of expertise dedicated to merchandising.
For over two decades, M2A has established itself as the ultimate merchandising specialist across the Sports, Entertainment, and Corporate sectors.
Our recognized expertise makes us far more than just a supplier: we are a strategic partner, serving both brand and emotion.

We help our clients build a strong and authentic connection with their fan communities, employees, or customers, through products that carry meaning, style, and impact.
A true driver of engagement, visibility, and added value for the brand.

M2A — where merchandising becomes an experience.

Luckysit supports you in designing your “Global Fan Experience” strategy by offering captivating digital experiences that entertain your audiences.

We transform waiting times into real drivers of engagement and value for your community. Through our gamification approach and optimized data management, we collect information that maximizes interaction, creates unforgettable moments, and enhances the value of your audience while deepening your customer insights.

Located near Rouen, just 1 hour from Paris, Logistics Services has a 3,500 m² warehouse and positions itself as a key player in the logistics of tomorrow.

We offer agile and eco-friendly solutions, perfectly tailored to the needs of the B2B and B2C sectors, including secure management of luxury products.